How to attract customers in messengers
There are several ways to attract customers to the bot. In this article, we'll find out what tools there are for attracting new clients and how to work with them.
Widgets are buttons for switching to messengers placed on the site. When you click on the icon of the desired messenger, your client goes to a chat with your organization. The widget placed on the site allows you not to lose interested customers when they have questions about your company's product or work. All they need to do is write to the chat, where your manager or bot will respond, who will warm up the client's interest, answer questions and consult on products - depending on the type of your business.
Виджет мессенджеров на сайте
Social networks - a very powerful tool to promote your brand, provide technical support to customers or active sales on the Internet, because now people spend a huge amount of time in social networks.f
Кнопка «WhatsApp», переведет вас в чат.
On social media, you can use interesting and unique content to gather an audience interested in your product or services and then direct them to messengers for communication, sales and support.
You can generate a short link to chat with your bot in the "Link Builder" section of the side menu.
QR-код is a two-dimensional barcode that can encrypt any information, such as a website address, product information or arbitrary text. Try going to our website, just point the QR code with your phone camera and follow the link!
QR code with a link to the HighTouch website. Point your camera to scan the code.
The QR code allows you to redirect the client to a dialog in any messenger, such as Telegram.
QR code with a link to the chat on Telegram. Point your camera to scan the code.
Using QR codes is the most effective and convenient in offline - you can place the printed code wherever you want and potential clients, having read it, can go to your website, webpage or chat in a messenger.
Promotion of events - place the code with a link to the chat-bot directly on the poster, this will help to gather potential visitors in one place and remind them in advance about the start of the event, send additional information or a promo code.
QR-коды в рекламе фильма Кристофера Нолана «Начало».
Offline business - if you have a store, cafe or language school and you want to attract the visitors to the chat in the messenger, you have to print and put a QR-code somewhere, for example on the counter at the cash register, or put stickers on the mirrors or souvenirs.
Business card - if you often use business cards, place a QR code with a link to your messenger account on it. This way it will be easier for new acquaintances to save your contact and start communicating.
When running targeted ads, you can attach any link to an ad message, such as a website or messenger chat. The chat link will make it much easier for potential customers to interact with you.
It is more convenient for a customer to write to you in a messenger by clicking on the link attached to the promotional post, rather than having to go to the website, look for a phone number or email to write to.
Targeted advertising with a link to chat in messenger is particularly relevant for you if you conduct your business mainly through social networks or do not have a website at all. The most convenient of messengers is WhatsApp, in which a potential client is guaranteed to leave you his phone number when he starts a dialogue. Later the collected phone numbers can be used to send out mailings. Also, you can interact with each client repeatedly, for example, send a reminder of a webinar, an unpaid order, or send a promo code for free pizza.
You can also attract customers to the chat room with the help of newsletters in messengers and social networks.
There are two types of messengers:
Base mailings - used to tell a wide range of people about promotions.
Transactional mailings - sent to a particular user when he performs some action (transaction) to generate interest, confirmation of the action: for example, registration on the site, delivery processing.
You can initiate a dialog with the user by sending, for example, a notification that the order has been delivered. Then you can continue the dialog to collect feedback about the service, send promotional offers, additional information about the product, and increase customer interest.
Especially useful the ability to start a dialogue first in WhatsApp, you can read more about this in our article on WhatsApp Business API.
To attract a customer to the chat, you can use a short promotional SMS text message with a link to the chat. Then you can continue communicating with the client in the messenger, for example, to send additional information about the promotion, form an order and accept payment.
A landing page is a small one-page website optimized to encourage an Internet user to take action. A traditional landing page describes the product or service, its benefits and indicates the need to purchase it. Place a chat link in your messenger on your landing page, so potential customers can write to you at any time convenient for them. This will help reduce the load on managers, they will not have to take and make a huge number of calls, they can process requests directly in messenger, corresponding with customers.