Comparison of WhatsApp and WhatsApp Business API
Let's compare two ways of working with WhatsApp. Advantages and disadvantages:
WhatsApp Business API | |
You can freely write to the client first. | To write to the client first or write him 24 hours after the last conversation is possible only with a paid template message (HSM). The cost is about €0.07 per one started dialog. |
You can send any content (that does not violate the law) | Templates for such HSM messages must be pre-approved |
Message throughput: No more than 5-20 messages per minute and no more than 6,000 messages per day | Message throughput: Up to 600 messages per minute and up to 36,000 messages per hour |
Physically, you need a smartphone with a fast Internet connection all the time. | A physical smartphone is not necessary. |
Standard blocking algorithms | It's almost impossible to get a lockout |
Works with any existing personal or service number | Only works with new numbers |
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