HSM template categories

Categories of WhatsApp Business template messages

These can be customer service responses, appointment reminders, delivery information, problem resolution information, and payment updates. There are several categories of template messages:

Категория

Назначение

Issue Resolution

Notify the client about the status of the solution to his/her issue

Reservation Update

Reservation status notification (for HoReCa and entertainment)

Ticket Update

Did a customer ask a question? With this type of template, you can keep them informed about the resolution of the question.

Important: This template type allows you to send messages outside of the 24-hour window.

Alert Update

Used for more general WhatsApp Business templates. For example, updating the delivery time of an ordered package or provided service.

Appointment Update

Has the customer made an appointment for a check-up or a massage? With this type of message, you can ask them to confirm an appointment or send convenient reminders.

Personal Finance Update

Shipping Update

Will allow customers to keep track of their order. This can significantly reduce the number of questions your customers have.

Account Update

Inform customers about changes related to their account. For online services or online stores.

Payment Update

Notify the customer of payment receiving or notify the customer of a refund for the product or service return.

Transportation Update

For companies involved in passenger transportation. You can exchange tickets, share information about flight delays or luggage.

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